Putting the fun back into buying the kids new shoes

First and foremost, we are parents. We know what it’s like trying to keep the kids happy, being concerned about their healthy growth and balancing a family budget. 

We know how hard it is to match looks and practicality. We’ve had the disappointments and frustrations, ending up with shoes that didn’t fit, that the kids didn’t like and that cost a fortune.

So we decided to do something about it. We asked ourselves what we wanted most as parents and we asked other parents what they wanted too. 

The answer was clear: we all wanted choice, quality and value for money, but most of all we wanted convenience and the opportunity to buy in a place where we and our kids felt most relaxed and free from pressure.




Properly fitted, stylish shoes

We are an independent local family business, not a chain or franchise, and our aim is to provide parents with the service we value most ourselves. 

We provide shoes from specialist manufacturers throughout Europe that are designed for comfort, style and durability. Our people are trained by the Society of Shoe Fitters, who have been setting the highest standards in shoe fitting and foot health for nearly 50 years. 

Above all, we are dedicated to helping parents to get the best kind of shoes for their kids, so that young feet can grow healthily and everyone concerned can enjoy the whole process of fitting, buying and wearing new shoes.